Monthly Archives: July 2011

H2Awe – Customise Water Anyone?

by Nishant Biswal who is very particular about mixing his drinks At first glance it seems like a ridiculous idea (to me anyhow). Why would anyone want to “enhance” their water? Is Kraft Foods trying to point accusatory fingers at … Continue reading

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Cashing in the chips

by Arjun Mohan who juggles 2 laptops, 3 jobs, 4 businesses and 50 credits in the second year of PGP at IIM Kozhikode without breaking anything, not even a sweat. PepsiCo, through its Lays brand, created a market for potato … Continue reading

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Yamaha VMAX – Blazing A New Trail

In general any company launches a new product with the hope that it becomes a hit with the customers and its sales increase. But was this the only reason for the launch of The Yamaha VMAX ? Nitesh Kumar Gupta … Continue reading

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It’s all about the placement

by Chetna Sharma AKA Cheta/Chintu/Chetu – an Introvert,Movie and sitcom buff who loves sleeping and travelling Product placement has found its relevance in movies, sitcoms, sports, game shows, novels and video games. A key part of brand development important point … Continue reading

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4 P’s of Terrorism

by Vidhi Singh who enjoys top of the mind recall by moving gracefully on stage and loves observing people, places and drawing insights Terrorism has been described as a plan or strategy, a crime, a holy duty and even a … Continue reading

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A shoe is a shoe is sometimes more than a shoe

by Gayatri Kishore AKA Chechi who knows her music in and out and can give anyone a-run for their money. In the class of 2012 at IIM Kozhikode she is the spiritual leader of the republic of chech-oslovakia. In the … Continue reading

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The Cannis Familiaris: Zynga Story

by Aparna Giridhar who, when not putting terminating CPs in the second year PGP course at IIM Kozhikode and marketing products for FMCG giants, loves dogs to death 47% profit margin in 2010, a profit of $400 million on $850 … Continue reading

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Time to fall in love-again

by Nishant Biswal who cracks quizzes like stone on glass, wanders the lonely planet and occasionally attends classes in the second year of PGP at IIM Kozhikode The last time they did this was in 1998. In the words of the … Continue reading

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