Monthly Archives: October 2013

Repositioning: Not so Sweet?

After quite a long time, I happened to see this old advertisement of Taj Mahal Tea in which Saif Ali Khan explains the entire experience that goes into drinking Taj Mahal Tea. ‘Wah Taj!’ he exclaims at the end. I … Continue reading

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NaMo: India’s much-needed hope or just a fine Marketing Baron?

Of late, most of our mornings (with newspapers) and evenings too (twitter), have become way more happening than they used to be before, thanks to the ballistic crusading all political parties and most importantly, their already announced/potential prime ministerial candidates … Continue reading

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