Monthly Archives: April 2014

From Caffeinated Cola to Carbonated Coffee: Tasted Cuba Yet?

40 years ago, “C” held the secret to the most successful sweet waterof the century. And its coveted secrets made it suffer “desh-nikaala” from not only India, a lot of other countries. Enter “P”. For the Indians addicted to the … Continue reading

Posted in Student's Corner | Leave a comment

SMART MARKETING – THE NEED OF THE HOUR

In contrast to popular thought, ‘doing more with less’ is as much about innovative thinking as it is analytics. – Ruth Saunders, partner, Galleon Blue Economic slowdown, recession, depression – this evil has many names. But, the question worth pondering … Continue reading

Posted in Advertising, Digital Marketing, New Technology, Student's Corner | Tagged , , , , , , , , , , | Leave a comment