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Festive Marketing during Diwali

With the vibrancy of the Diwali season seen almost everywhere, there is huge competition among companies to increase their sales irrespective of their products and marketplaces. Festive marketing is the strategy used for marketing during festive seasons where emotional buys … Continue reading

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With the festive season around, mPower brings to you a set of heart-warming & meaningful Diwali-related advertisements that will leave you yearning to spend time with your family. THE KURKURE-PEPSI AD Diwali is here and for all those people who … Continue reading

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Marketing Mantra September Edition – Shortlisted Entry #7 – Prama Viral Marketing in 2020 “Suraj mujhe woh haseen dard dedo, jise aaj ke baad main kisi doosre ke sath na baant sakun…!” “Dum Laga ke move it. Zor laga k … Continue reading

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Marketing Mantra September Edition – Shortlisted Entry #6 – Avinash Viral Marketing 2020 With the passage of time the meaning and form of marketing has been changing. Marketing is no longer a static process rather has become a dynamic one. … Continue reading

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Marketing Mantra September Edition – Shorlisted Entry #5 – Arathi Mohan Viral marketing in 2020 “Whatever words we utter should be chosen with care for people will hear them and be influenced by them for good or ill” — Buddha … Continue reading

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Marketing Mantra September Edition – Shortlisted Entry #4 – Dibyendu  Viral Marketing in 2020 Viral marketing has generated a lot of excitement recently , in part because it seems like the ultimate free  lunch: Pick some small number of people … Continue reading

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Marketing Mantra September Edition – Shortlisted Entry #3 – Pranjal Nigam Viral marketing in 2020 When a pebble is dropped in a pond it creates tiny waves spreading outwards. But just imagine each wave travelling faster with geometrically increasing intensity … Continue reading

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Marketing Mantra September Edition – Shortlisted Entry #2 – Sindhuja A. VIRAL MARKETING IN 2020 INTRODUCTION What is with the buzz word “Viral Marketing”? Any internet advertising or marketing that multiplies exponentially as and when a new user views gets added … Continue reading

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Marketing with fun

Have you ever imagined a Tupperware box being used as an alternative to pass messages to a pretty girl in class? Or a hair clip being used to slurp noodles in the mess for the lack of forks and spoons? … Continue reading

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7 Marketing lessons from NaMo’s campaign

How many of us reading this post right now are from the era where promotion of almost all activities including pre-movie releases, advertising and campaigning for the impending elections were all done using insensitively blaring loudspeakers attached to an auto-rickshaw … Continue reading

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