Author Archives: admin

From Caffeinated Cola to Carbonated Coffee: Tasted Cuba Yet?

40 years ago, “C” held the secret to the most successful sweet waterof the century. And its coveted secrets made it suffer “desh-nikaala” from not only India, a lot of other countries. Enter “P”. For the Indians addicted to the … Continue reading

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SMART MARKETING – THE NEED OF THE HOUR

In contrast to popular thought, ‘doing more with less’ is as much about innovative thinking as it is analytics. – Ruth Saunders, partner, Galleon Blue Economic slowdown, recession, depression – this evil has many names. But, the question worth pondering … Continue reading

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Diwali Watch

NIKON – “Relive every moment” Nikon advertises its new Coolpix S6200 amidst the Diwali celebrations this year. CHENNAI SILKS – “Light up this festive season with The Chennai Silks Collections!” Chennai Silks- A leading textile showroom in Tamil Nadu comes … Continue reading

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Repositioning: Not so Sweet?

After quite a long time, I happened to see this old advertisement of Taj Mahal Tea in which Saif Ali Khan explains the entire experience that goes into drinking Taj Mahal Tea. ‘Wah Taj!’ he exclaims at the end. I … Continue reading

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NaMo: India’s much-needed hope or just a fine Marketing Baron?

Of late, most of our mornings (with newspapers) and evenings too (twitter), have become way more happening than they used to be before, thanks to the ballistic crusading all political parties and most importantly, their already announced/potential prime ministerial candidates … Continue reading

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Happiness on Sale

The war for being the best soft drink has been extended for over a century now. The so called ‘Cola War” is the continuous advertisement form one Cola Company to undermine the other. The two sides of the battleship being … Continue reading

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A trip down memory lane

For a kid growing up, the late 80′s and early ’90s were a bit of an enigma. While Hollywood was throwing one hit after another, with the decline of big names like Amitabh Bachchan and actors such as Shahrukh and … Continue reading

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Through The Ages: Pepsi and Indian Cricket

The article tracks how over the years, PepsiCo’s commercials, on television, have mimicked the performance of the Indian Cricket team, on the field, and is the shifting focus to football a cause of concern for Indian Cricket? Pepsi has always … Continue reading

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Meet The KMAC’ed

Guys After days of fantastic innovations and hours of intense marketing, these teams have made it big. Join mPower in congratulating these teams for getting the mPower certification. These teams have been awarded K-MAC Congratulations !! Click Here for K-MAC … Continue reading

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K-MAC Results !!!

Congratulations to the following teams for qualifying for Round 2. . Start preparing for the second round. Contact your mentors for guidelines. Tough luck for the teams which could not make it. We appreciate the efforts of all those who … Continue reading

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