Category Archives: Gaming

Through The Ages: Pepsi and Indian Cricket

The article tracks how over the years, PepsiCo’s commercials, on television, have mimicked the performance of the Indian Cricket team, on the field, and is the shifting focus to football a cause of concern for Indian Cricket? Pepsi has always … Continue reading

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The Cannis Familiaris: Zynga Story

by Aparna Giridhar who, when not putting terminating CPs in the second year PGP course at IIM Kozhikode and marketing products for FMCG giants, loves dogs to death 47% profit margin in 2010, a profit of $400 million on $850 … Continue reading

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