Category Archives: Market Research

7 Marketing lessons from NaMo’s campaign

How many of us reading this post right now are from the era where promotion of almost all activities including pre-movie releases, advertising and campaigning for the impending elections were all done using insensitively blaring loudspeakers attached to an auto-rickshaw … Continue reading

Posted in Advertising, Digital Marketing, Market Research, Strategy, Student's Corner, Trends | Tagged , , , , , | Leave a comment

Life in a metro

Shruti Sud who has been asked by several people to add a T in the second position of her surname leads us on a different train of thought. Flawless victory, we say. Whenever I pictured what market research would involve, … Continue reading

Posted in Market Research, Student's Corner | Tagged , , | 3 Comments