Category Archives: Strategy

7 Marketing lessons from NaMo’s campaign

How many of us reading this post right now are from the era where promotion of almost all activities including pre-movie releases, advertising and campaigning for the impending elections were all done using insensitively blaring loudspeakers attached to an auto-rickshaw … Continue reading

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Cashing in the chips

by Arjun Mohan who juggles 2 laptops, 3 jobs, 4 businesses and 50 credits in the second year of PGP at IIM Kozhikode without breaking anything, not even a sweat. PepsiCo, through its Lays brand, created a market for potato … Continue reading

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