Tag Archives: Advertising

Marketing with fun

Have you ever imagined a Tupperware box being used as an alternative to pass messages to a pretty girl in class? Or a hair clip being used to slurp noodles in the mess for the lack of forks and spoons? … Continue reading

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SMART MARKETING – THE NEED OF THE HOUR

In contrast to popular thought, ‘doing more with less’ is as much about innovative thinking as it is analytics. – Ruth Saunders, partner, Galleon Blue Economic slowdown, recession, depression – this evil has many names. But, the question worth pondering … Continue reading

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Through The Ages: Pepsi and Indian Cricket

The article tracks how over the years, PepsiCo’s commercials, on television, have mimicked the performance of the Indian Cricket team, on the field, and is the shifting focus to football a cause of concern for Indian Cricket? Pepsi has always … Continue reading

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CAPTADS: The future of digital advertising

From the papyrus scrolls and the town criers to the billboards and cluttered banners in the internet medium, Advertisements have come a long way. The core purpose of every advertisement was visibility, persuasion and encouragement to use a service or … Continue reading

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H2Awe – Customise Water Anyone?

by Nishant Biswal who is very particular about mixing his drinks At first glance it seems like a ridiculous idea (to me anyhow). Why would anyone want to “enhance” their water? Is Kraft Foods trying to point accusatory fingers at … Continue reading

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Time to fall in love-again

by Nishant Biswal who cracks quizzes like stone on glass, wanders the lonely planet and occasionally attends classes in the second year of PGP at IIM Kozhikode The last time they did this was in 1998. In the words of the … Continue reading

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