Tag Archives: Digital Marketing

7 Marketing lessons from NaMo’s campaign

How many of us reading this post right now are from the era where promotion of almost all activities including pre-movie releases, advertising and campaigning for the impending elections were all done using insensitively blaring loudspeakers attached to an auto-rickshaw … Continue reading

Posted in Advertising, Digital Marketing, Market Research, Strategy, Student's Corner, Trends | Tagged , , , , , | Leave a comment


In contrast to popular thought, ‘doing more with less’ is as much about innovative thinking as it is analytics. – Ruth Saunders, partner, Galleon Blue Economic slowdown, recession, depression – this evil has many names. But, the question worth pondering … Continue reading

Posted in Advertising, Digital Marketing, New Technology, Student's Corner | Tagged , , , , , , , , , , | Leave a comment

CAPTADS: The future of digital advertising

From the papyrus scrolls and the town criers to the billboards and cluttered banners in the internet medium, Advertisements have come a long way. The core purpose of every advertisement was visibility, persuasion and encouragement to use a service or … Continue reading

Posted in Student's Corner | Tagged , , | 2 Comments