Tag Archives: Marketing

Marketing with fun

Have you ever imagined a Tupperware box being used as an alternative to pass messages to a pretty girl in class? Or a hair clip being used to slurp noodles in the mess for the lack of forks and spoons? … Continue reading

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7 Marketing lessons from NaMo’s campaign

How many of us reading this post right now are from the era where promotion of almost all activities including pre-movie releases, advertising and campaigning for the impending elections were all done using insensitively blaring loudspeakers attached to an auto-rickshaw … Continue reading

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SMART MARKETING – THE NEED OF THE HOUR

In contrast to popular thought, ‘doing more with less’ is as much about innovative thinking as it is analytics. – Ruth Saunders, partner, Galleon Blue Economic slowdown, recession, depression – this evil has many names. But, the question worth pondering … Continue reading

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The Method And The Madness

Sajal Kumar – art connoisseur, drama king and ellipsis abuser at large wonders if there is a point to frameworks and guidelines. Thoughts wander..into lanes of nothingness, trying to make a pattern out of the nothingness….and a meaning out of … Continue reading

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H2Awe – Customise Water Anyone?

by Nishant Biswal who is very particular about mixing his drinks At first glance it seems like a ridiculous idea (to me anyhow). Why would anyone want to “enhance” their water? Is Kraft Foods trying to point accusatory fingers at … Continue reading

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Cashing in the chips

by Arjun Mohan who juggles 2 laptops, 3 jobs, 4 businesses and 50 credits in the second year of PGP at IIM Kozhikode without breaking anything, not even a sweat. PepsiCo, through its Lays brand, created a market for potato … Continue reading

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Yamaha VMAX – Blazing A New Trail

In general any company launches a new product with the hope that it becomes a hit with the customers and its sales increase. But was this the only reason for the launch of The Yamaha VMAX ? Nitesh Kumar Gupta … Continue reading

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It’s all about the placement

by Chetna Sharma AKA Cheta/Chintu/Chetu – an Introvert,Movie and sitcom buff who loves sleeping and travelling Product placement has found its relevance in movies, sitcoms, sports, game shows, novels and video games. A key part of brand development important point … Continue reading

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The Cannis Familiaris: Zynga Story

by Aparna Giridhar who, when not putting terminating CPs in the second year PGP course at IIM Kozhikode and marketing products for FMCG giants, loves dogs to death 47% profit margin in 2010, a profit of $400 million on $850 … Continue reading

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