Tag Archives: Pepsi

Through The Ages: Pepsi and Indian Cricket

The article tracks how over the years, PepsiCo’s commercials, on television, have mimicked the performance of the Indian Cricket team, on the field, and is the shifting focus to football a cause of concern for Indian Cricket? Pepsi has always … Continue reading

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Cashing in the chips

by Arjun Mohan who juggles 2 laptops, 3 jobs, 4 businesses and 50 credits in the second year of PGP at IIM Kozhikode without breaking anything, not even a sweat. PepsiCo, through its Lays brand, created a market for potato … Continue reading

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