Tag Archives: Smart marketing

7 Marketing lessons from NaMo’s campaign

How many of us reading this post right now are from the era where promotion of almost all activities including pre-movie releases, advertising and campaigning for the impending elections were all done using insensitively blaring loudspeakers attached to an auto-rickshaw … Continue reading

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SMART MARKETING – THE NEED OF THE HOUR

In contrast to popular thought, ‘doing more with less’ is as much about innovative thinking as it is analytics. – Ruth Saunders, partner, Galleon Blue Economic slowdown, recession, depression – this evil has many names. But, the question worth pondering … Continue reading

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